Privacy Policy

Intuitive Business Intelligence Ltd is committed to protecting your privacy. The following policy details how we protect, control and process your data, and provides information about your rights as a data subject.

For the purposes of this agreement, “Service” refers to the Company’s services including all products and offerings we provide. This notice should be read alongside any further processing notices or information we supply to you. The terms “we,” “us,” and “our” refer to our Company Intuitive Business Intelligence Ltd of West One, 114 Wellington Street, Leeds, LS1 1BA., registered as a limited company in England and Wales as company number 07309070. “You” and “your” refers to you, as a user of Service.

By using or otherwise interacting with our services and our website you agree to the use of the data that we collect in accordance with this Privacy Policy. This does not affect your rights under the Data Protection Act to view, amend or erase the personal data we hold about you.

If you have any questions about these practices, please contact us via email at

Collection of personal data

​Intuitive Business Intelligence Ltd collects relevant personal data that is obtained:

Our policy is to collect and use only the personal data necessary for agreed purposes (as described below) and provide the best service possible. 

Who is collecting the data and how do we use it?

Intuitive Business Intelligence Limited is acting as the “data controller” in relation to the processing of your personal data as described in this policy.  

Your personal data may be sensitively and confidentially processed by data processors working on behalf of Intuitive Business Intelligence, including but not limited to Intuitive Business Intelligence, Legato Marketing and Ewin Woodward. Due diligence is regularly carried out to ensure that our data processors have suitable practices in place to ensure that your personal data remains safe and secure.

We use personal data for the following purposes:

What data is being collected?

The collection and processing of personal data is limited to contact information and information which many help us tailor our services and / or communications to you.

The information we collect may include:

We ask that you limit what personal data you include in any free text communications with us and limit this to only that which is necessary in the circumstances. We reserve the right to delete any personal information that we do not consider necessary for us to retain.  

Disclosure of information

Third Party IT Systems

Where necessary, Intuitive Business Intelligence uses secure third-party IT systems such as Hubspot to process personal information about contacts and customers. Hubspot, Inc provide services to us acting as a processor under our instruction based in the United States of America and their privacy policy is available at:

Intuitive Business Intelligence  takes reasonable precautions to ensure that our software and that of the third parties we use is secure and trustworthy prior to use.

Other Data Processors

Personal data will be visible to and processed by authorised Intuitive Business Intelligence staff members (“internal data processors”) and contracted consultants (“external data processors”) that will have access only to the information that is necessary to carry out their contractual obligations to Intuitive Business Intelligence (for example to provide digital marketing or business development services). Personal data will always be shared, accessed or viewed securely.

Intuitive Business Intelligence Ltd is obliged to ensure that all data processors (internal and external) are held to the same high standards, that they are compliant with relevant legislation (Such as the EU and UK GDPR), that they fully adhere to Intuitive Business Intelligence’s data protection policy and that the data is used solely for providing services to Intuitive Business Intelligence. Intuitive Business Intelligence will monitor and regularly review the activities of all its data processors. Data shared with an authorised data processor will be deleted or securely disposed of by that processor when it is no longer required unless that data processor also needs to act as a controller in relation to some of your personal data which you provide directly to them and those third parties will inform you of this where applicable in their own privacy notices. .

Intuitive Business Intelligence will never sell any personal contact data to any third party whether for their own marketing or any other purposes whatsoever for any reason.

Data retention and right to access

We will retain the personal data processed by us for as long as is considered necessary for the purpose for which it was collected  or for as long as that data is required by applicable law or regulation, or to ensure your rights are enforced.

At any time, an individual has the right to request access to the data that we hold on them. They also have the right to update and/or rectify any inaccurate or incomplete data that we hold. Our contacts can also instruct us to erase their data or withdraw any prior consent that has been given in the way that the data is processed although that doesn’t affect the lawfulness of processing we’ve already carried out.  Data access requests will be processed within 30 days unless we tell you that we need more time for some reason or if we need further information in order to process that request. In order to safeguard your data, we may require you to provide additional forms of identity should you wish to view or obtain your personal information.

Merger or Acquisition

​In the event that Intuitive Business Intelligence (or one of our data processors) undergoes a business transaction such as a merger or partial / full acquisition by another company, your Personal Information may be among the assets included in the transaction. You acknowledge that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our (or our data processor’s) business must continue to process your Personal Information as set forth in this Privacy Policy or their own policy or other notice, in accordance with the permissions you have agreed to.

External Websites

​The Intuitive Business Intelligence website and some of our communications may contain links to other third-party websites and those websites might contain links back to our site. These websites are not covered by our privacy policy and following these links may result in data being collected about you by their operator in accordance to their own privacy policy. We will tell you if third parties supply any personal data to us wherever that is applicable.

Changes to this policy

​Any changes to our Privacy Policy will be placed here and will supersede this version of our Policy. We will take reasonable steps to draw your attention to any changes in our Policy. However, to be on the safe side, we suggest that you read this document each time you use the website to ensure that it still meets with your approval.

Contacting us

If you have any questions about our Privacy Policy, or if you want to know what information we have collected about you, please email us at You can also correct any factual errors in that information or require us to remove your details from any list under our control.

Your rights are not affected or reduced by this policy

Whilst this policy relates to our customers based in the EU and the UK, but if there are any local privacy laws applicable to you that provide additional protections we will endeavour to respect and comply with all such obligations if you notify us of those requirements. Data protection laws are developing globally at quite a fast pace and so rather than set them all out in this policy, we instead simply promise to you that we will do our best to comply with any applicable legal requirements you notify us of from time to time.

This Privacy Policy was last updated on 28th March 2022.

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