Here’s the next in our series of profiles about some of our key Authorised Solution Centres and distribution partners. This time we focus on our partner ACDI and their Digital Transformation BDM, Rusty Sexton.
Q1. Can you start off by telling us a little bit about yourself? Perhaps a fun fact?
I am Rusty Sexton and I have been the Digital Transformation Business Development Manager at ACDI for almost 2 years. I am a father of three amazing children and an enthusiastic advocate for business intelligence and automation.
A fun fact about me is I studied music in college and continue to perform today as both a trumpet player and guitarist. From orchestral symphonies to today’s hits, I enjoy performing a variety of different genres.
Q2. Tell us about your company and your role.
As Digital Transformation Business Development Manager, I serve as a resource to ACDI and our incredible partners for Intuitive.
I advocate for improving business processes, increasing awareness through analytics, and empowering businesses to make real-time decisions through business intelligence. I have a background in Information Technology and value optimization of processes to improve an organization’s efficiency, productivity, and sustainability.
With more than 30 years of experience in the business technology space, ACDI has a track record of providing solutions that facilitate business intelligence across various sectors, including education, healthcare, legal, and other enterprise environments. I am proud to help manage and serve as a subject matter expert in digitally transformative technologies.
Q3. Which Intuitive Dashboard solution(s)do you sell and why did your company choose them?
ACDI and our partners promote Intuitive for PaperCut MF, PaperCut Hive, and Intuitive for DocuWare dashboards. As its largest ASC in the world, ACDI is a major distributor of PaperCut software with intercontinental partners who provide PaperCut software to a variety of end users. Offering a visualization of their PaperCut data is incredibly helpful in optimizing a print environment and encouraging eco-friendly and cost-effective print habits. Visualizing user activity in real time is incredibly useful to an organization who is cost-conscious around overhead expenses. The dashboards for DocuWare can serve as a “front-end” for DocuWare, giving the viewer insight into DocuWare workflows with real-time, actionable insights monitoring KPIs (e.g. document approvals, invoice processing time, etc.), bottlenecks or exceptions in existing DocuWare workflows improving process optimization and compliance by visualizing workflow data.
Q4. What have been the main challenges for your company in 2025 so far? And do you anticipate any new challenges going forwards into next year?
A4. At ACDI, we provide PaperCut to resellers across North and Latin America. Our partners serve thousands of customers and print management has become a common business practice. Bringing a layer of business intelligence to print and document management has opened other opportunities for digital transformation for print optimization to business process improvement. The challenge has been effectively communicating the cost savings that real-time decision making brings to the table and how it can positively impact a business’s bottom line – from everyday print to vital business processes.
Awareness is key. End users face everyday challenges that they may not be conscious of, and Intuitive dashboards are an amazing tool to bring cognizance to hidden or otherwise oblivious issues. In the next year, ACDI will need to work with our partners to build an understanding of the tangible benefits of Intuitive dashboards and how those benefits will positively impact organizations.
Q5. What do you see in the future for the partnership between your company and Intuitive?
The partnership between ACDI and Intuitive is poised for significant growth, driven by shared passion, expanding product integration, and a strong presence in the document management and print sectors. Leveraging ACDI’s extensive reseller network, the partnership aims to introduce Intuitive’s dashboards to a wider international audience, enhancing document management and print management globally. The ACDI-Intuitive partnership is set to play a pivotal role in the future of document and print management. By combining ACDI’s expertise in integrated solutions with Intuitive’s advanced dashboard technology, the collaboration is well-positioned to deliver innovative tools that empower organizations to reduce waste, optimize workflows, enhance compliance, and drive strategic decision-making.
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